On 25 May 2019, adidas Skateboarding Korea and Savour Skateshop hosted an interactive event called “Savour Picnic” to celebrate the release of the new documentary around Daewon Song, one of the world’s most tech and innovative skateboarders. The event was held at Common Ground in Seongsu, Seoul and included an open air picnic table skate session in the afternoon, followed by a screening of Transworld Skateboarding’s DAEWON documentary..

We were  engaged to assist in the creation of a functional, branded skate space that would compliment the site. With the backing of the brands on the  ground team, we were able to design the most efficient space to accommodate obstacles whilst managing the rollout of branding, obstacles and  supplier management onsite. With over #120 participants on the day and the #300 spectators engaging in the event we were able to solidify the brands footprint in the local market through precise site aesthetics resulting in global recognition from sub cultures across the APAC region.

Special guests for the event were three members of the adidas Skateboarding Japan team including Yoshiaki Toeda, Kento Yoshioka, Laurence Keefe.